Tag Archives: inquirer

Integration is Primary Obstacle to Advanced Personalized Marketing

I just completed reading a research paper by the Aberdeen Group titled “Next Generation Web Content Management”.  It confirmed what we have been saying for some time now, “Integration is ultimately what is necessary to scale and produce competitive advantages in marketing”. The study confirmed that companies that are able to deliver personalized web content […]

NetSuite Fixed Asset Module Opportunity

While in conversation with a senior executive who holds the CFO and advisory leadership role for companies that likely would be strong candidates for NetSuite, the professional quickly recognized the value in the integrated platform.  Naturally, he started asking questions on the margin.  “Does NetSuite support Fixed Asset management?”, he asks.  Unfortunately, out of the […]