Activision, the makers of the fabulous electronic game, Guitar Hero, leverages the NetSuite platform for its eCommerce operations during the 2009 Holiday season. See article Guitar Hero(R) Rocks Out With NetSuite posted on PR Newswire on December 9, 2009.
As quoted in the article, the management team attests to the power of built-in integration (i.e., single database platform):
The benefits have touched Guitar Hero’s entire online selling operation. Through NetSuite, Guitar Hero has greatly simplified its customer support through integrated records and a single point of contact, which has significantly improved turnaround time. Additionally, integrated campaign analytics allow Guitar Hero to monitor and adjust the performance of its keyword marketing and promotional sales tactics. NetSuite also delivers powerful merchandising and promotional opportunities to Guitar Hero with the ability to cross-promote, alter pricing, and introduce new merchandising campaigns quickly and efficiently.
“None of the other options we considered were nearly as well integrated as NetSuite,” says Michael Pan, senior Ecommerce manager at Guitar Hero. “The NetSuite Ecommerce experience has been seamless.“
We added emphasis. This article helps us make our point: cloud-based full-integrated database platforms are lower cost to implement, produce greater value, and help drive greater revenue.
Do you see it the same way?
Marty Zigman
Holding all three official certifications, Marty is regarded as the top NetSuite expert and leads a team of senior professionals at Prolecto Resources, Inc. He is a former Deloitte & Touche CPA and has held CTO roles. For over 30 years, Marty has produced leadership in ERP, CRM and eCommerce business systems. Contact Marty to set up a conversation.
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