Marty Zigman

Conversations with The Prolecto Leadership Team

Certified Administrator • ERP • SuiteCloud

Category: Strategy

Trust, Responsibility, Competitive Advantages and NetSuite

Trust, Responsibility, Competitive Advantages and NetSuite

Marty Zigman speaks about trust and responsibility as key factors to drive growth and the role that business systems play in helping organizations conscientiously act to expand revenue while lowering costs. It is not obvious and those that understand it enjoy significant competitive advantages. NetSuite is one platform for the few that “get it”.

Best-of-Breed Business Systems: Traps & Lies

Best-of-Breed Business Systems: Traps & Lies

Be skeptical. The Best-of-Breed appeal obscures the challenges and lost opportunities afforded in a fully-integrated business management software suite. This article discusses important concerns that are often missed in selecting business systems such as Salesforce.com CRM, Microsoft Great Plains, and Magento eCommerce.

Developing Brand Awareness through Outlook and NetSuite

Developing Brand Awareness through Outlook and NetSuite

Are you looking to leverage Outlook to produce branded email messages? I discuss a closed loop practice that leverages Outlook, NetSuite, and blog technology.

Is Single Instance ERP Losing Momentum?

Is Single Instance ERP Losing Momentum?

There is some talk in the marketplace about people moving away from the single instance utopia offered by most fully-integrated business system platforms. In this post, I talk about some of the costs that should be considered when thinking about going with best-of-breed systems.

Integration is Primary Obstacle to Advanced Personalized Marketing

Integration is Primary Obstacle to Advanced Personalized Marketing

I just completed reading a research paper by the Aberdeen Group titled “Next Generation Web Content Management”.  It confirmed what we have been saying for some time now, “Integration is ultimately what is necessary to scale and produce competitive advantages in marketing”. The study confirmed that companies that are able to deliver personalized web content […]