Marketing Archives

Category: Marketing

Developing Brand Awareness through Outlook and NetSuite

By Marty Zigman | Published December 9, 2009

Are you looking to leverage Outlook to produce branded email messages? I discuss a closed loop practice that leverages Outlook, NetSuite, and blog technology.

Integration is Primary Obstacle to Advanced Personalized Marketing

By Marty Zigman | Published November 27, 2009

I just completed reading a research paper by the Aberdeen Group titled “Next Generation Web Content Management”. It confirmed what we have been saying for some time now, “Integration is ultimately what is necessary to scale and produce competitive advantages in marketing”. The study confirmed that companies that are able to deliver personalized web content […]

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Category: Marketing

Developing Brand Awareness through Outlook and NetSuite

Integration is Primary Obstacle to Advanced Personalized Marketing

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