Marty Zigman

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Certified Administrator • ERP • SuiteCloud

Beyond SuiteWorld: Why We Created Our Own Summit to Deepen Team Alignment

General Management NetSuite Strategy



This article is relevant if you are a NetSuite professional seeking a firm that takes career development seriously and how deeper learning and leadership emerge when a team gathers with intention.

TL;DR Summary

In 2025, we made a strategic decision to separate our traditional SuiteWorld participation objectives.  When we were a smaller team, SuiteWorld served two purposes for us. It was a place to engage with customers and the ecosystem, and it also worked as a moment for internal alignment.  At that scale, the dual purpose worked.  While the event still offers value in understanding Oracle NetSuite’s direction, we found that our firm’s priorities (depth, innovation, and leadership development) are best advanced in a different setting. Accordingly, we held our first Prolecto Summit in Nashville to kick off the 2026 new year. What followed were four days of high-trust collaboration, hands-on problem-solving, and meaningful progress in both technology and professional development.  The results reminded us why investing in people is at the core of our firm’s identity.

Background

For many years, SuiteWorld has been a milestone on the NetSuite ecosystem calendar. We’ve always attended, appreciating the chance to connect with clients, Oracle staff, and fellow industry professionals. It remains a valuable event, particularly for revealing Oracle’s go-to-market strategies, product messaging, and the platform’s broader direction.

However, as our firm has evolved over 20+ years, we have begun asking deeper questions about what kind of engagement truly advances our mission. Our client work demands increasingly sophisticated solutions; our team needs time and space to wrestle with those challenges and to grow together. Over the last several years, we’ve observed that vendor-led events (by design) aren’t oriented toward long-form learning, open-ended innovation, or rigorous introspection. Those are the things we craved most.

Today, we need a clearer focus. SuiteWorld deserves our full attention as a customer-first conference where we listen, learn, and engage without distraction. At the same time, our company’s kick-off has evolved into something more intentional. It is now a dedicated moment for alignment, reflection, and sharpening how we show up for the organizations we serve.

Separating the two was not about distancing ourselves from SuiteWorld. It was about recognizing who we are now and designing our time accordingly. Each has a distinct purpose, and each deserves our full presence.

With all this in mind, we held our first dedicated company summit in Nashville. The aim: to create an environment where our professionals could deepen their skills, build trust, and invest in long-term leadership together, in person.

NetSuite Mastery Requires More Than Events

Prolecto is not a typical NetSuite partner.  We don’t carry a reseller quota. We aren’t structured around volume implementations. Our strength lies in complex modeling, platform engineering, and helping clients reach the full potential of their NetSuite investment. This requires experience, maturity, and an ability to see past the surface of the platform.

Our firm’s employment model supports that ambition. We give our professionals full flexibility over how and where they work. There are no conventional physical offices or rigid hours.  We set clear expectations about quality, communication, and outcomes. Professionals at Prolecto are trusted to manage their own trajectory; in return, we offer them structure, feedback, and a culture of merit-based advancement.

Many of our team members have been with us for a decade or more.  A few have worked with me since the early 1990s, well before Prolecto Resources was founded in 2003. That continuity matters. It means our firm’s cultural foundation runs deep.  It is anchored by trust, shared experience, and mutual accountability.

We’ve always been remote-first, but we also understand the value of being in the same room.   We get together face-to-face with our clients when we design their NetSuite Roadmap.  The Nashville Summit was an opportunity to bring our people together, not for celebration alone, but for focused work, learning, and development.

A High-Trust Environment Built on Shared Commitment

We kicked off the summit with a storytelling session: each team member shared when they joined the firm and what led them here. I had the privilege of reciting our team timeline from memory, starting with our newest hires and working backward, culminating with Marko Obradovic, who has been with us since the firm’s founding in 2003.  Other names surfaced from even earlier times (as early as 1991), when collaboration began under different banners. These early relationships shaped the foundation of what we now call Prolecto.

The exercise revealed something we already suspected: very little turnover, and tremendous continuity.  Older members welcomed the new members.  New members recognized the connection and expertise gathered in one room.  Our team is intentional. We are careful about who we bring in, and we’re committed to offering a clear path for growth once they arrive. While our expectations are high, we don’t believe in producing drama for our clients or each other.  It’s up to us to avoid patterns of being or thinking that evade, blame, or resist.  We focus on results, communication, and craftsmanship.

Before the full team arrived, our leadership group met for a focused strategy session with a long-standing advisor to our firm.  This professional is a former CEO and COO, West Point Army Ranger, and Harvard MBA with aspirational accomplishments.  His talk discussed matters such as the difference between management and leadership and the pitfalls of the “Expert Trap”.   This trap is where firms built on deep knowledge can inadvertently restrict their own growth by overvaluing individual contributions rather than fostering broader leadership. That session helped orient us toward what we hoped the entire team would take away from the days ahead: growth beyond one’s current role.

NetSuite-Centered Collaboration and Innovation

Our summit featured hands-on sessions led by each Practice Area: Technology, Operations, and Accounting. These were not lectures or panels; they were pre-planned, interactive working sessions rooted in real client needs. Teams were asked to prepare in advance and come ready to contribute.

Technology Practice: Advancing Our Tooling

Led by our Technology Practice Leader, Chidi Okwudire, the technology team hosted a two-day internal hackathon. Three projects emerged with significant implications for client delivery and internal enablement:

  1. SuiteQL Revision Archive: A framework to automatically and seamlessly track, archive, and revision query logic used across environments, ensuring traceability and continuity of critical client assets.
  2. Prolecto Task Manager API: A JSON-based API layer on our reskinned NetSuite Case-based internal task management system, enabling improved data integrations for time tracking and reporting tools.
  3. AI Assistant for Record State Manager: A natural language interface to help analysts define rule-based logic for automated record transitions (it’s how we show clients how to scale on NetSuite with exception based processsing) to facilitate making this accelerator template even more accessible to non-developers.

Operations & Accounting Practice: Business-Facing Innovation

The Operations and Accounting Practice areas chose to be more collaborative between their groups.  Using our Extensible Client Framework (ECF), these teams tackled high-impact client issues that overcome existing NetSuite functionality without writing any SuiteScript:

  1. Tiered, Compounding Late Fees: A model to apply compounding finance charges across both unpaid invoices and previous fee layers, configurable by customer profile.
  2. GL Allocations Engine: A streamlined model to replace NetSuite’s layered allocation schedules with intuitive logic that aligns with how controllers view allocations.
  3. Intercompany Inventory Reconciliation: A process to detect unsold inventory from intercompany transfers and post additional elimination entries to correct incorrectly stated COGS.  This challenge is not understood in the community, but our most advanced client accounting organizations grapple with it during every close cycle.

Leadership Development and Career Growth

While technical progress was a clear outcome, the summit’s larger purpose was to create space for reflection and forward momentum in our people’s careers.

I presented the next phase of our internal Career Development Platform, which maps growth across four dimensions:

  1. Core Values: Responsibility, Trust, and Care are the key words and the foundation of our culture.
  2. Business Acumen: Understanding the business language and concerns that drive client executive planning and their respective ambitions.
  3. NetSuite Skills: Mapped to business challenges, not just product certifications, how does one work with NetSuite and its natural limitations to serve clients?
  4. Consulting Leadership: Listening, structuring, guiding, and building trust with stakeholders.

Evenings were filled with shared meals, a scavenger hunt through the Country Music Half of Fame and Museum, some bowling, shooting pool, and a bit of Nashville line dancing and receptions.  These informal moments helped solidify relationships that remote work can only go so far in nurturing.

If You’re Ready for a Different NetSuite Firm

As I returned home from Nashville, I reflected on what we’ve built: a firm full of highly intelligent, dedicated professionals who care about their craft and each other. We aren’t in this for the optics. We’re in this to do excellent client work, grow as professionals, and build a lasting legacy that takes care of all its constituents.

Our model is not for everyone. But for the right professionals, those who want depth, not drama; craftsmanship, not chaos, it’s an environment that fosters real professional growth.

If you found this article relevant, feel free to sign up for notifications to new articles as I post them. If you are ready to grow your NetSuite career in a firm that believes in leadership, depth, and clarity, let’s have a conversation.

Marty Zigman LinkedIn

Marty Zigman

Holding three official certifications, Marty is widely recognized as a top NetSuite expert and leads a team of senior professionals at Prolecto Resources, Inc. A former Deloitte & Touche CPA and technology executive with CTO roles, he brings over 35 years of leadership in ERP, CRM, and eCommerce business systems. Contact Marty to engage directly.

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