Automate Logo Integration in NetSuite with Domain-Based Brand Fetching

This article is relevant if you are generating client-facing documents in NetSuite and want to ensure that logos are always up-to-date, properly formatted, and easily managed without manual file handling.

TL;DR Summary

This article explains how to enhance client-facing documents in NetSuite by dynamically retrieving the most current logo for each brand using a third-party logo service (Brandfetch). Leveraging the Prolecto Content Rendering Engine, this approach allows document creators to access logos in the right format and dimensions without managing assets manually, without license costs or custom script maintenance.

Background

A client recently approached us with a clear objective: they wanted their high-quality, client-facing documents in NetSuite to reliably display each customer’s logo with minimal effort. Their aim was not merely aesthetic; the inclusion of a recognizable brand helps foster affinity and trust.

At Prolecto, we utilize logos in various ways; for example, to showcase client success on our public-facing website. Regardless of the use case, the core challenge remains: how to reliably access and render current logos in the correct shape and size without relying on manual processes.

The client had three key requirements:

1. Current: Logos must always be current. They did not want to manage updates manually.
2. Shaped: Logos must be available in the right shape and size. In particular, the ability to retrieve a square format was critical for layout consistency.
3. Automated: The process should support automated, high-quality document rendering without requiring heavy NetSuite scripting expertise.

NetSuite Logo Integration Using Brandfetch and CRE

To meet these needs, we implemented a solution using Brandfetch — a third-party service that returns high-quality logo assets for a company based on its domain name (or name search).  Although there are other logo services, Brandfetch proved reliable and developer-friendly.

We paired this with our proprietary Content Rendering Engine (CRE) — one of the 75+ license-free tools we offer to Prolecto clients via our Labs initiative. While native scripting is always an option in NetSuite, CRE accelerates document development and empowers administrators to deliver polished outputs without needing advanced development skills.

CRE manages the process of determining whether a logo reference exists for a customer. If not, it dynamically calls the Brandfetch API, using the company’s domain as the lookup key. Domain names offer a consistent and stable identifier, unlike company names, which often vary due to branding or naming inconsistencies.  Note that this mechanism for retrieving data outside of NetSuite at run-time is also illustrated in my 2024 article, Learn How To Incorporate External Data into a NetSuite Custom Report.

Once the logo reference is retrieved, we store the Brandfetch URL in the NetSuite cache record. We do not store the image itself; instead, we leverage the Brandfetch service to provide logos at specific dimensions — including square formats — at render time. This gives our clients control over the layout and design fidelity of their documents while ensuring they always display the most current logo available.

Logo Fetch and Document Rendering Implementation Details

Here is the basic solution plan.

1. Uses the Content Rendering Engine (CRE): the tool evaluates whether a logo reference already exists. If not, it automatically queries Brandfetch using the customer’s domain name and saves the returned reference for future use.  See the architecture diagram.
2. Domain-Based Lookup via Brandfetch:  the service supports lookups by company name or domain. We use the domain as it provides a more consistent and reliable method for identifying companies over time.
3. Requesting the Right Format and Dimensions: instead of a one-size-fits-all approach, Brandfetch allows us to specify the size and aspect ratio of the logo we need (e.g., square, wide banner). This ensures logos appear correctly in each document context.
4. Building a Logo Reference Library Over Time: every time we fetch a logo, the reference is stored in NetSuite. Over time, this builds a reusable asset library that supports ongoing branding consistency without repeated external calls.

Watch a Video on the Logo Retrieval and Document Rendering Service

Watch a (10:10) video on how we produced the integration and the dynamic results.

NetSuite Driven Craftsmanship and Excellence

This engagement demonstrates how we lead our clients to deliver high-quality, branded experiences without incurring additional operational overhead. By combining third-party services, such as Brandfetch, with our own free tools, including the Content Rendering Engine, we create solutions that are both technically robust and easy for non-developers to manage.

Instead of relying on custom scripts, our approach empowers NetSuite administrators to create visually compelling documents that strengthen their client relationships. With always-current logos, tailored dimensions, and reliable branding, this solution underscores our conviction that great systems are built on intelligent modeling and user-friendly tools.

If you found this article relevant, feel free to sign up for notifications to new articles as I post them. If you are ready to streamline branded document delivery in NetSuite using dynamic logo rendering, let’s have a conversation.