VentureBeat posted an article about Zach Nelson, the CEO of NetSuite, who spoke recently at the DEMO Spring 2012 Conference. In the article, he is quoted saying, “The transaction at the center of the business process is defining big winners.” I could not fully agree more. The transaction is where money is made. Nelson later shared, ““We focus on the order at NetSuite; order management is at the heart of our transactions.”
In my article, “How NetSuite Outperforms Salesforce.com for Generating Revenue”, I illustrate the meaning for organizing around the transaction as the business system core. And Zach Nelson makes the point that Social and Mobile are on the periphery — in the sense that what we really care about is getting the order. We get the order not because we focus on the tangential elements of conversation through telephones, computers, social networks, and mobile devices — we get the order because we focus on gaining trust with our customer and by making compelling offers. The business person appreciate’s NetSuite’s power because it is the single tool that enhances our ability while lowering our cost to capture, manage and measure our transaction-based agreements between all company actors seeking to deliver customer value from our marketing and selling efforts.
Marty Zigman
Holding all three official certifications, Marty is regarded as the top NetSuite expert and leads a team of senior professionals at Prolecto Resources, Inc. He is a former Deloitte & Touche CPA and has held CTO roles. For over 30 years, Marty has produced leadership in ERP, CRM and eCommerce business systems. Contact Marty to set up a conversation.
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