Trust, Responsibility, Competitive Advantages and NetSuite

By Marty Zigman, on April 14, 2010

Marty Zigman speaks about trust and responsibility as key factors to drive growth and the role that business systems play in helping organizations conscientiously act to expand revenue while lowering costs. It is not obvious and those that understand it enjoy significant competitive advantages. NetSuite is one platform for the few that “get it”.

April 14, 2010 | Tags: , , , , | Category: Accounting, CRM, General, Marketing, NetSuite, Strategy | Leave a comment

Categorizing Outlook Contacts for Email Marketing

By Marty Zigman, on January 7, 2010

Categorizing a large number of Outlook Contacts can be done much easier using the Categorize Plus tool.

January 7, 2010 | Tags: , , , , | Category: CRM, Marketing, Technical | Leave a comment

Solution for Syncing and Bounced Emails between NetSuite and Outlook

By Marty Zigman, on January 1, 2010

Increase marketing effectiveness with our Outlook to NetSuite Sync program. Seamlessly keep categorized contact records managed for low cost, targeted email campaign communications.

January 1, 2010 | Tags: , , , , , | Category: CRM, Marketing, NetSuite | Leave a comment

Major Brand Leverages Power of Built-in Integration for eCommerce, Marketing and Selling Operations

By Marty Zigman, on December 13, 2009

Proving our Marketplace Belief: A Major Brand Leverages the Power of Built-in Integration for eCommerce, Marketing and Selling Operations

December 13, 2009 | Tags: , , , | Category: CRM, Marketing, NetSuite | Leave a comment

Developing Brand Awareness through Outlook and NetSuite

By Marty Zigman, on December 9, 2009

Are you looking to leverage Outlook to produce branded email messages? I discuss a closed loop practice that leverages Outlook, NetSuite, and blog technology.

December 9, 2009 | Tags: , , , , , | Category: CRM, Marketing, NetSuite, Strategy | Leave a comment

Integration is Primary Obstacle to Advanced Personalized Marketing

By Marty Zigman, on November 27, 2009

I just completed reading a research paper by the Aberdeen Group titled “Next Generation Web Content Management”.  It confirmed what we have been saying for some time now, “Integration is ultimately what is necessary to scale and produce competitive advantages in marketing”.
The study confirmed that companies that are able to deliver personalized web content (this [...]

November 27, 2009 | Tags: , | Category: CRM, Marketing, Strategy | Leave a comment